Efficient B2B Marketing Strategies

The aim of the course is to introduce selected topics on B2B marketing, business relationships and networks, customer value, the role of services in the B2B market, sales principles and project collaboration.

PREREQUISITES

Aby przystąpić do realizacji kursu...

COURSE OBJECTIVES

• you will gain knowledge in the area of B2B market operations,
• you will understand the complexities of strategic decisions in the B2B market,
• you will learn the role of B2B market strategy for the successful operation of the company,
• you will learn the diverse forms of strategy in the B2B market,
• you will learn the principles of making effective decisions in the area of B2B market strategy

PORUSZANE ZAGADNIENIA

MODULE 1: B2B marketing

MODULE 2: Focus on relationships

MODULE 3: Focusing on business networks

MODULE 4: Focusing on services and customer care

MODULE 5: Focus on sales

MODULE 6: Focusing on customer value

MODULE 7: Focusing on projects

MODULE 8: Focusing on e-commerce

CONDITIONS FOR PASSING

The prerequisite for completing the course is successfully passing the tests at the end of each lesson. The tests will be a closed single-choice test. Each test will consist of 6 questions corresponding to the 8 topics covered during the course. The exam will be considered passed if the participant obtains min. 4 points from each test. There will be 2 possible approaches to the exam.

CONDITIONS FOR OBTAINING A CERTIFICATE

Each participant who has completed the course will receive a free electronic certificate signed by the course authors (Dr. Grzegorz Leszczynski and Dr. Marek Zielinski). The certificate will be in printable pdf format.

KADRA KURSU

Grzegorz Leszczyński, Ph.

Professor at Poznań University of Economics and Business, Poznań, Poland

Specializes in business-to-business marketing and marketing strategies. Founder of CentrumB2B, member of Industrial Marketing and Pruchasing Group. Author of more than 100 publications on marketing and business-to-business sales. Advisor to companies on marketing strategies and market research. Senior Research Fellow at Corvinus Institute for Advanced Studies at University University of Budapest (Hungary), Visting Professor at ESCAP Berlin (Germany) and Alba Iulia University (Romania)

Marek Zieliński, Ph.

Professor at Poznań University of Economics and Business, Poznań, Poland

Specializes in B2B market communication, negotiation and personal selling, interpersonal communication techniques. Author of the books "Communication in business-to-business relations" and "Trust in business-to-business relations. A dynamic perspective". He conducts training, consulting and advisory activities. Partner of CentrumB2B, member of Industrial Marketing and Purchasing Group.