Art in Digital Space and the Art of Exhibiting
You will learn about designing store windows, trade fair stands, graphic elements in stores and digital space.
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Opis kursu
The educational course "Art in digital space and the art of exhibiting" is directed mainly to students as well as others who want to improve their qualifications.
It contains 4 modules, each of which is ended with a knowledge test.
The course is focused on art related to commercial areas and the digital world. It introduces the design of store windows, trade fair stands, graphic elements in stores and hypermarkets.
The course ends with a certificate.
PREREQUISITES
There are no prerequisites for starting the course.
THE GOALS OF THE CURSE
- You will learn about exhibitions and digital spaces,
- You will know and understand the needs of the customer in the shopping areas
- You will learn how to efficiently design visual merchandising elements, POS materials (Point of Sale) Materials),
- You will find out how important it is to create a visual strategy, to present products properly.,
- You will learn about the role of graphics in commercial spaces and the digital world.
SUBJECTS
MODULE 1 - SHOP WINDOWS
In the first module, the following topics were presented concerning SHOPPING WINDOWS.
Here you will gain knowledge about the types of shops, display windows and their arrangement.
You will learn about types of compositions, methods of designing the space, colours, lighting, which will give you the basis for designing the shop window as a whole.
Module 2 - THE ART OF TRADE FAIR EXHIBITING
The second module presents issues related to the TRADE FAIR EXHIBITIONS
Here you will find out what fairs, showrooms and exhibitions are. You will learn basic knowledge about stand design.
MODULE 3 - VISUAL MERCHANDISING
In the third module, VISUAL MERCHANDISING is presented.
Here you will find out what merchandising is. Here you will learn about the design of the shop interior, the rules of product placement and knowledge about procedures that will improve the sale of the product in the shop.
MODULE 4 - THE ROLE OF GRAPHICS IN EXHIBITIONS
Module four presents the topics concerning the role of the graphic arts in the EXHIBITIONS
Here you will learn what POS materials are. You will learn what role graphics have not only in the shop but also in the digital sales space. The topics of interactivity of shop windows will be discussed here.
CONDITIONS OF COURSE COMPLETION
To complete the course you must complete a knowledge test after each module.
In order to pass the tests, 60% of the correct answers must be obtained.
CONDITIONS FOR A CERTIFICATE
In order to obtain a certificate of completion of the course you have to pass all 4 summary tests and achieve the 60% success rate.
AUTHORS
dr hab. Adam Czech, prof. UŚ
Uniwersytet Śląski Wydział Sztuki i Nauk o Edukacji
dr Katarzyna Gielecka-Grzemska
Uniwersytet Śląski Wydział Sztuki i Nauk o Edukacji
CONTACT WITH AUTHORS
We would like to remind you that you can get help with the course and its issues through the course discussion forum or by writing directly to the authors.
Adam Czech adam.czech@us.edu.pl
Katarzyna Gielecka-Grzemska katarzyna.gielecka-grzemska@us.edu.pl
CONTACT
