Graphics design with elements of internet marketing in social media
The basics of computer graphics (designing logo, business card, advertising materials) and the basics of Internet marketing, including social media.
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Opis kursu
PREREQUISITIES
For the purposes of the course, it is assumed that:
- the participant can use a computer and the Internet,
- the participant is able to use Internet applications, e.g. e-mail.
Course objectives
- Familiarizing the participant with the basic aspects of computer graphics in the context of creating applied graphics, including: types of computer graphics, color space models, typography.
- Presentation of two tools for creating graphic designs - Affinity Designer and Canva.
- Presentation of practical examples of creating visual identification and marketing materials (including those intended for printing).
- Equipping the participant with knowledge in the field of internet marketing, social media, keywords and online advertising campaigns.
- Presenting the user with the practical use of selected tools in the form of instructional videos. These are materials in the field of design (logo, business card, Facebook advertisement, Facebook cover) as well as their further use (creating a fanpage on Facebook, creating an ad on Facebook, developing a Google Ads advertising campaign).
- During the course, the participant will perform a number of independent tasks based on the imposed assumptions.
The scope of the material was planned for 16 hours.
Topics covered
Introduction to computer graphics
In the first module you will learn the basic issues related to the theory of computer graphics and typography. You will learn how to use a software for creating vector graphics and an online service that allows you to quickly create graphics for social media.
Graphic design
In the second module you will learn what features a good visual identity has. You will perform practical exercises related to printed advertising materials and the preparation of graphics for the needs of social media.
Implementation and Internet marketing
ZIn the field of internet marketing, you will learn how to correctly select keywords to achieve the best results in creating advertising campaigns. You will know how to adapt your projects for publication on social media. You will learn how to properly create and define Facebook ads and Google ads.
Conditions for passing the course
Performing practical exercises and completing tests summarizing each module. For each test, the participant has 3 attempts.
Conditions for obtaining a certificate
In order to receive a certificate, you must complete all modules and successfully pass the verification tests. Each module has a final test to check the acquired knowledge. The condition for passing the course is to obtain at least 51% of the points./p>
Course staff
MSc. Małgorzata Skiba
Employee of the Institute of Informatics Science and Mechatronics in WSG University in Bydgoszcz.
A specialist with extensive practical and commercial experience in the field of graphic design, web design, and creating the image of companies.
MSc. Grzegorz Skiba
Employee of the Institute of Informatics and Mechatronics in WSG University in Bydgoszcz.
A specialist with extensive practical and commercial experience in the field of Internet technologies, including: creating web applications, Internet marketing, SEO and online advertising campaigns.