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Course Description

European Funds, Flag of the Republic of Poland, European Social Fund

The course was designed as part of the project entitled: "Wrocław learns online" No: POWR.03.01.00-00-W073/18, co-financed by the European Union from the European Social Fund under the Operational Programme Knowledge Education Development.

The "Sustainable tourism development" course will show you phenomena occurring in contemporary tourism trends. Sustainable development in tourism is as important as in other branches of economics.


English – level B1


  • You will get knowledge about the relationship between tourism and the natural, cultural, social and economic environment.
  • You will learn to operate in accordance with the principles of sustainable development.
  • You will understand the connections in creating a sustainable tourist product from concept, through legal, political and economic mechanisms, tourist institutions and organizations, tourist enterprises to tourists themselves.
  • You will acquire the ability to critically think and interpret phenomena occurring in contemporary tourism trends.
  • You will gain the ability to diagnose strengths and weaknesses as well as the opportunities and threats related to the development of tourism.
  • You will learn to see and understand global interdependencies, to use knowledge in practice, to make informed decisions, to cooperate on a local, national and international scale.


MODULE 1. Why does the tourism matter?

This module will present you the most important data about world’s tourism.

MODULE 2. Tourism trends overwiew

This module is dedicated to global tourism trends.

MODULE 3. Sustainable tourism

This module is dedicated to sustainable tourism.

MODULE 4. Environmental impact of tourism

In this module you will learn about positive and negative environmental impact of tourism.

MODULE 5. Social and cultural impact of tourism

In this module you will learn about the positive and negative social and cultural impact of tourism.

MODULE 6. Economic impact of tourism

This module is dedicated to the economic impact of tourism – positive and negative.

MODULE 7. Tourism impact – case study: Part 1

This module will show tourism impact on Mount Everest and Dubrovnik.

MODULE 8. Tourism impact – case study: Part 2

This module is dedicated to tourism impact on wildlife and the dark side of wild tourism in Thailand.

MODULE 9. Tourism impact – case study: Part 3

This module is dedicated to climate change.

MODULE 10. Tourism impact – case study: Part 4

This module is dedicated to accessible tourism.


To pass the course and obtain a certificate you have to read the entire material and get a total of 50% of the points that can be gained from the activities included in the course.


dr Marta Drozdowska

dr Marta Drozdowska

Professor, Vice-Rector, University of Business in Wrocław

Marta Drozdowska earned a PhD in Tourism Geography, an M.Sc. in Tourism and Regional Geography and an M.Sc. in Ecology from the University of Wroclaw. She spent one year at Edgware College in London and participated in the Professional Development Program at the American University in Washington D.C. She joined the University of Business in 2006, where she works as the Vice-Rector and the Assistant Professor. She is the author of several dozen scientific articles concerning tourism and international cooperation. She delivers guest lectures and speeches in universities all over Europe.