Entrepreneurship

The course was designed as part of the project entitled: "Wrocław learns online" No: POWR.03.01.00-00-W073/18, co-financed by the European Union from the European Social Fund under the Operational Programme Knowledge Education Development. 

The course is intended for potential candidates for studies at WSH, high school students, students and all those interested in the subject matter.

Completion of the course leads to the acquisition of the following competences corresponding to the socio-economic needs: analytical, entrepreneurship, including the ability to solve business problems.

PREREQUISITES

To start the course, basic knowledge of economics, management and IT will be useful.

COURSE OBJECTIVES

The overall aim of the course for participants is to develop entrepreneurial thinking skills as well as analytical and critical thinking skills.

After completing the course, you will know:

• what it means to be an entrepreneur and if everyone has to be entrepreneurial,
• that entrepreneurship can be learned and is worth learning,
• what mobilizes entrepreneurs to start their own business,
• what factors affect business success,
• why innovation is an important element of the company's development,
• why creativity is important for the company's operation,
• what the legal forms of running a business are,
• what marketing is,
• what the advantages and disadvantages of a franchise are,
• how to create your own business plan.

COURSE CONTENT

MODULE 1. Entrepreneurship

In module 1 you will learn about entrepreneurship and its types. We will explain what is the SME sector and what role it plays in the country’s development.

MODULE 2. Features of a good entrepreneur

The aim of the module is to provide knowledge about the characteristics of an entrepreneurial person, to create in the students attitudes that support entrepreneurship, and to develop skills to apply theoretical knowledge in the implementation of activities.

MODULE 3. Setting up a business

In module 3 you will learn about possible sources of inspiration for your own business, as well as the advantages and disadvantages of starting your own business.

MODULE 4. The determinants of entrepreneurship

In module 4 you will learn about the internal and external environment of the enterprise. You will learn what factors can influence the success of your business. You will learn about innovation, its types and degrees.

MODULE 5. Innovation in entrepreneurship

In module 5 you will learn what innovation is, what are its types and sources, and why being innovative is so important for a company. You will also learn about the stages of the organizational cycle.

MODULE 6. Creativity in business

In module 6 you will learn about the concept of creativity and ways of stimulating it. You will also learn what role the Internet plays in modern business.

MODULE 7. Legal and financial bases for doing business

In module 7 you will learn about the different sources of financing a business, what are the advantages and disadvantages of each. You will learn how to start your own business and what legal form to choose.

MODULE 8. Marketing in business

In module 8 you will learn about the key issues related to marketing in business, including the elements of the marketing mix.

MODULE 9. Franchising

The aim of module 9 is to impart knowledge related to the concept of franchising, to identify its main features, its types, and its importance in the modern economy. You will gain the skills to evaluate the advantages and disadvantages of this method of acquiring markets and you will become familiar with franchise leaders in the Polish and world markets.

MODULE 10. Business plan

In module 10 you will learn about the nature, features and functions of a business plan and the structure and principles of its creation.

CONDITIONS FOR PASSING THE COURSE

To pass the course and obtain a certificate you have to read the entire material and get a total of 50% of the points that can be gained from the activities included in the course.

COURSE TEAM

dr Agnieszka Faron

After graduation, she worked as a marketing specialist, and after obtaining a PhD, she started working at the University of Business in Wrocław, initially as an assistant, then an assistant professor. Currently, she is also a deputy dean for student affairs. She makes regular study visits and gives guest lectures at foreign universities. She also cooperates with business, conducting trainings.
Her scientific and research interests include the issues of entrepreneurship and organization management. She is the author of publications in scientific journals – both Polish and foreign, as well as chapters in monographs, and the co-author of the book.

dr Izabela Gruszka

She graduated in the field of Geography at the Institute of Geography and Regional Development at the University of Wrocław, receiving in 2003 the master's degree in Regional Geography and Tourism. In 2013, she obtained her PhD degree in Physical Culture Studies. Her dissertation aim was to carry out a comprehensive assessment of Wroclaw’s tourist accommodation facilities for the needs of 2012 European Football Championship. From October 2018 she has been working at the University of Business in Wrocław as an Assistant Professor and the Head of the Department of Tourism and Recreation. She is the author and co-author of numerous scientific and popular articles as well as strategic documents in the field of tourism and hospitality, she also worked as an expert in the program "Modernization of Vocational Training in Lower Silesia".