Thanks to the course you will learn how the mobile market works and you will learn about the determinants of the success of mobile applications.
The course has been prepared as part of the project entitled "Platon. Online educational courses for students" (project number: POWR.03.01.00-00-W071/18). Project co-financed by the European Union under the European Social Fund – Operational Programme Knowledge Education Development.
The course "From an app idea to 1 million downloads. Mobile development from the business perspective" is intended for students and all people for whom mobile Internet plays an important role in business - people employed in interactive or marketing agencies, product owners, project managers, as well as current and future mobile application developers.
The course includes practical advice, case studies and the necessary theory in the field of strategic management. All the examples are from recent years and are easy to understand for the budding entrepreneur or student.
The course consists of 10 modules that the Participant may pursue at his/her own pace. The content is varied with videos, graphics and exercises. There is a short test at the end of each module.
Here you can find Polish version of this course.
Basic IT and/or business knowledge is advisable, but not required. In the field of business: how profits are generated in the enterprise, what are the business models. In the field of computer science: basic knowledge of technical issues in the field of mobile applications – operating systems, technical issues (programming), experience design (UX/UI), etc.
In the first module, we will look at the mobile market. You will learn how global trends affect the local mobile market.
In the second module, we will focus on how the smartphone works and what possibilities it offers.
In the third module, we will consider how to find an idea for an application.
The fourth module contains information on soft and hard data used in the analysis of application functioning.
In the fifth module, we will explain what to do next once we have an idea for an application.
The sixth module will introduce you to the subject of prototyping. You will learn about UX and Design Thinking.
In the seventh module, you will learn about the available application development technologies.
In the eighth module, we will cover quality assurance and testing.
The ninth module is devoted to issues related to placing the application in stores and maintaining it.
The tenth module will introduce you to the topic of promoting the application and its development.
To pass the course and obtain a certificate you have to read the entire material and get a total of 50% of the points that can be gained from the activities included in the course.
President and owner of ESCOLA S.A. He advises international corporations – such as NE AB and Brockhaus GmbH, Xella International – in the field of digitization. He founded and sold multi-million dollar startups.
Krzysztof Wojewodzic gives lectures on online management – over 1000 students from all over the world took part in the first edition. He is also an expert of the National Center for Research and Development – he assesses innovative applications. He is an investor and advisor for startups.